Customer Relationship Management (CRM) systems have become an indispensable tool for businesses to manage customer interactions.

For insurance agents, a CRM system can help streamline their sales processes, boost productivity, and improve customer satisfaction. Vymo’s insurance CRM software additionally aims to eradicate the field sales limitations preventing insurance companies from achieving their full potential. Covid-19 accelerated the move towards digital-cum-physical distribution workflow, which made it essential for general insurance agents to operate in a highly digital landscape. However, the rise of Artificial Intelligence (AI) breeds uncertainty, and uncertainty breeds fear. Sales reps across almost every vertical are worried about AI replacing them and causing the loss of jobs. The truth is that AI won’t replace good sales reps but will enhance their ability to sell effectively. By taking over parts of the role that can be programmed and will be more accurate through data, sales managers can put more time into driving sales reps and ultimately driving results.

In this guide, we’ll discuss everything insurance agents need to know about using a CRM system to enhance customer relationships.

Why do insurance agents need a CRM system?

Insurance agents must manage vast customer data, from contact information to policy details. A CRM system can help insurance agents organize and manage this data more efficiently. Here are some benefits of using Vymo’s CRM software for insurance agents:

• Centralized customer data: Vymo’s CRM software stores customer data, such as contact information, demographics, and buying history, and provides tools to analyze and utilize this data to improve customer interactions and sales performance.
• Streamlined sales processes: Vymo helps insurance agents automate sales processes, such as lead management and follow-up, freeing time to focus on selling policies. It provides a single pane of glass view to streamline sales, customer service, and renewals workflows in GI. It offers differentiated flows for every product category, with in-journey integrations and assisted onboarding.

• Better customer interactions: Customer experience is essential as it drives growth in general insurance for new acquisitions and renewals. With Vymo’s CRM software, insurance agents can have a complete view of their customers, including their communication history and buying behavior. This information can help agents provide personalized service and targeted offers to customers.
• Improved reporting: A CRM system provides valuable insights into customer behavior and sales performance, enabling insurance agents to make data-driven decisions. Vymo auto-captures all sales activity details and identifies patterns of the most successful agents. It provides 100% visibility into all sales activities.

What features should insurance agents look for in a CRM system?

• Customer Personalization: A CRM system must be efficient in leveraging in-the-moment visibility. Vymo provides simplified visibility into lead and customer profiles that can help drive personalized sales journeys. Personalized policy options and smooth and hassle-free onboarding are essentials of CRM software.
• Contact management: A CRM system should allow insurance agents to store and manage customer contact information and other data points relevant to the insurance industry, such as policy details and claim history. Vymo’s CRM software provides customizable reports and analytics to help insurance agents measure sales performance and make data-driven decisions.
• Sales automation: A CRM system should automate repetitive tasks like lead management and follow-up to help insurance agents save time and increase productivity. Vymo’s sales automation helps identify the best behaviors and pre-empt risks. Its scalable cloud solution enhances persistency ratios for banks and insurance carriers.
• Pipeline management: A CRM system should provide an overview of the sales pipeline, allowing insurance agents to see where leads are in the sales process and identify areas for improvement. Vymo’s CRM platform offers greater visibility and control, resulting in a 3x increase in leads and a 75% increase in the number of leads closed per rep. 
• Reliable framework: Vymo’s Sales Acceleration Cloud is built on world-class security and reliability frameworks. Clients’ data is segregated logically with 100% process compliance. It is ensured that data is not shared externally for any reason.
• Mobile access: A CRM system should be accessible on mobile devices, allowing insurance agents to access customer data and sales information while on the go. Vymo is crafted such that Sales reps can easily use the app – thus, achieving an adoption rate of more than 80%.

How to implement a CRM system for insurance agents?

Here are some steps to follow when implementing a CRM system for insurance agents:

Assess business needs: Identify the processes that need to be automated and the specific features required in a CRM system.

Research CRM systems: Research different CRM systems available in the market and compare features, pricing, and support.

Set up the CRM system: Work with the CRM system vendor to set up the system, including importing customer data and configuring workflows and automation.

Train staff: Provide comprehensive training to insurance agents and other staff on how to use the CRM system.

Integrate with other systems: Integrate the CRM system with other business systems, such as policy administration and claims management, to streamline processes and improve data accuracy.

CRM software can help insurance agents manage customer relationships more efficiently, streamline sales processes, and improve customer satisfaction. With visibility, enterprises can identify winning behaviors. Vymo prioritizes the seller experience and provides a single pane of glass experience. Vymo is deeply verticalized for insurance and financial services, helping sales teams create out-of-the-box playbooks.

Vymo offers the fastest deployment service in the industry, and customers have realized the product’s value in less than six weeks. If you have a CRM platform, Vymo’s solution overlay will drive 3X better adoption and 2X to 5X higher sales activities. Unshackle your sellers and empower them to #DoMore with Vymo.