Partnerships are vital to growing business.

You deserve more than a hacked CRM application to manage your partners and drive best possible outcomes. And so, we’re happy to introduce our latest addition to our #SalesProductivity suite: Partner Relationship Management Plus (PRM+), the best way you can manage your Partner / Merchant / Reseller / Customer relationships and drive best outcomes.

PHILOSOPHY OF PARTNER RELATIONSHIP MANAGEMENT

While existing sales automation is geared towards closing leads, they are not uniquely designed to improve outcomes with partners. We understand,

• Not all partners are equal based on tenure and business potential.
• Intensity of engagement (frequency, time-spend) is a key metric.
• Measuring business sourced accurately is critical to improving outcomes.

Partner Relationship Management is complicated since Relationship managers usually have many partners to manage; each with different goals. There are numerous metrics to stay abreast of, disparate from conventional sales metrics. And so, Vymo PRM+ enables:

• Automated daily calendar planning: using real time algorithms that optimise for business sourced / RM / month.
• Pre-emptive interventions & coaching: when there is a potential breakdown or scope for improvement in any of the relevant metrics.
• Greater productivity: to drive up overall engagement, while identifying cases where rep is overloaded or underleveraged.

SOLUTION COMPONENTS

Recruit. Enable. Engage. Service. Succeed.

1. Recruit

• Add partners from various sources
• Create intelligent 360° view of partners
• Contextually source missing information

2. Enable

• Separate analytics / algorithms for different activities
• Capture tribal knowledge from sales reps
• Contextual recommendations on the go

3. Engage

• Capture frequency & time spend
• Correlate Activities with Outcomes
• Track all workflow stages

4. Service

• Enable your Sales Reps & Partners to create service requests
• Product & Marketing teams can own TAT goals
• Convert service requests to cross / up sell opportunities

5. Succeed

• Cross link outcomes to individual activities
• Identify and analyse real time gaps
• Connect the right partners with potential customers

IMPACT & BENEFITS

The solution is currently live with SBI Life Insurance, a joint venture between SBI, India’s largest state-owned banking and financial services company, and BNP Paribas, a French multinational company. SBI Life was looking for a solution to boost partner / advisor engagement in order to source more, ensure swift closure of leads, and create a highly engaged network amongst it’s 100,000 advisor base.

With Vymo PRM+, SBI was able to:

• minimize time spent on manual data entry via smart workflows and forms
• avail real-time insights into partners’ performance and engagement history
• enable route optimization via intelligent map-based and geo-fencing
• enable timely engagement between Advisors and Relationship Managers

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If you’re interested to know more about how PRM+ can help your organisation, send us your details in the form below and we’d be glad to take you through a demo.