{"id":35761,"date":"2023-02-22T16:54:09","date_gmt":"2023-02-22T16:54:09","guid":{"rendered":"https:\/\/vymo.com\/?p=35761"},"modified":"2025-10-29T15:26:05","modified_gmt":"2025-10-29T09:56:05","slug":"the-future-of-bfsi-sales-sales-engagement-platform-vs-crm","status":"publish","type":"post","link":"https:\/\/vymo.com\/blog\/the-future-of-bfsi-sales-sales-engagement-platform-vs-crm\/","title":{"rendered":"The Future of BFSI Sales: Sales Engagement Platform vs. CRM"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>[vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">If you have a sales team, you surely must have a CRM as well. And you belong to the 75% of the companies that have adopted one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, even after implementing the CRM in the best possible way, only 19% of businesses have reported a somewhat positive business impact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A CRM will help you integrate data, filter customers based on their status, and provide a 360\u00ba customer view. But it will not magically change the numbers on your conversion reports or improve seller effectiveness.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35762\" src=\"https:\/\/vymo.com\/wp-content\/uploads\/2023\/02\/blog-inner-image.jpg\" alt=\"\" width=\"1200\" height=\"540\" title=\"\"><\/p>\n<p><b>CRMs are not built to drive winning activities, and that\u2019s why we need Sales Engagement Tools.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sales Engagement comprises solutions that help identify, execute, prioritize, and improve engagements between sales teams and their customers\/partners. <\/span><a href=\"https:\/\/vymo.com\/seg\/\"><span style=\"font-weight: 400;\">Sales Engagement Platforms <\/span><\/a><span style=\"font-weight: 400;\">empower an enterprise to transition from experience and intuition-based selling to data-driven selling, merging their sales process, applications, data, and analytics into a single pane of glass.<\/span><\/p>\n<p><a href=\"https:\/\/www.gartner.com\/en\/articles\/sales-engagement-the-definitive-guide-for-platform-selection\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">According to Gartner, Sales Engagement is the next evolutionary step<\/span><\/a><span style=\"font-weight: 400;\"> as more and more sales leaders choose sales engagement technologies to support their sales reps, agents, and account executives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Sales Engagement Platform (SEP) leverages AI and ML to empower sales teams with specific, prescriptive, actionable insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the key benefits of sales engagement tools include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automating repetitive tasks and providing a centralized platform for managing sales activities, which can improve efficiency and productivity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing better tracking and analysis of sales activities, which can help businesses identify trends and patterns and make data-driven decisions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing visibility and control over the sales process, which can help managers monitor progress and identify areas for improvement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improving the customer experience by providing personalized and timely interactions with prospects and customers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35767\" src=\"https:\/\/vymo.com\/wp-content\/uploads\/2023\/02\/blog-inner-image-1-1.jpg\" alt=\"\" width=\"600\" height=\"320\" title=\"\">In conclusion, while a CRM is useful for managing customer data, it does not help sales reps to actively engage with their customers in a personalized way that drives results. A Sales Engagement Platform provides sales teams with the tools they need to improve efficiency, productivity, and revenue. With the use of AI and ML, these platforms can help sales reps make data-driven decisions, streamline communication, and personalize interactions with prospects and customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By adopting a Sales Engagement Platform,<\/span><span style=\"font-weight: 400;\"> BFSI companies can stay ahead of the competition and drive more revenue through effective engagement with their customers<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35766\" src=\"https:\/\/vymo.com\/wp-content\/uploads\/2023\/02\/blog-inner-image-1.jpg\" alt=\"\" width=\"600\" height=\"320\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Download the <\/span><\/i><a href=\"https:\/\/vymo.com\/seg\/\"><i><span style=\"font-weight: 400;\">Comprehensive Guide on Sales Engagement<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to unlock the secrets to sell more!<\/span><\/i>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have a sales team, you surely must have a CRM as well. And you belong to the 75% of the companies that have adopted one.<br \/>\nHowever, even after implementing the CRM in the best possible way, only 19% of businesses have reported a somewhat positive business impact<\/p>\n","protected":false},"author":7,"featured_media":35820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[156],"class_list":["post-35761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-productivity","tag-bfsi"],"_links":{"self":[{"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/posts\/35761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/comments?post=35761"}],"version-history":[{"count":5,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/posts\/35761\/revisions"}],"predecessor-version":[{"id":36602,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/posts\/35761\/revisions\/36602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/media\/35820"}],"wp:attachment":[{"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/media?parent=35761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/categories?post=35761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/tags?post=35761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}