{"id":35779,"date":"2023-03-02T10:06:39","date_gmt":"2023-03-02T10:06:39","guid":{"rendered":"https:\/\/vymo.com\/?p=35779"},"modified":"2023-11-17T08:24:52","modified_gmt":"2023-11-17T08:24:52","slug":"supercharge-sales-with-ml-based-nudges","status":"publish","type":"post","link":"https:\/\/vymo.com\/blog\/supercharge-sales-with-ml-based-nudges\/","title":{"rendered":"Supercharge Sales with ML-based Nudges"},"content":{"rendered":"
<\/div>

Vymo\u2019s Nudge Engine delivers intelligent contextual nudges that improve Sales Engagement.<\/b><\/p>\n

It is a well-known fact that Sales is a busy job. Financial Advisors are always on the move meeting clients and prospects. And when they\u2019re at their desk they\u2019re busy with paperwork, sharing quotations, vetting documents and learning about new products. They hardly get the time to sit down at their computers and update their CRMs.\u00a0<\/span><\/p>\n

Most sales solutions are not built for the busy sales rep on the move.\u00a0<\/span><\/p>\n

Oftentimes, tech solutions for sales teams become bottlenecks instead of helping them.\u00a0<\/span><\/p>\n

\"\"Decision-makers want to help on-field Financial Advisors by giving them tech tools. The tools soon start adding to the Agent\u2019s workload. Agent\u2019s don\u2019t leverage the tools completely. The Decision makers can\u2019t see the Return on investment for the tools.\u00a0<\/span><\/p>\n

Vymo solves this problem by focusing product design on making it easy to log sales activity. This is done with the automatic call and meeting detection, and one-touch call sentiment and notes capture. Vymo\u2019s mobile-first design and activity logging automation \u2013 among many other capabilities \u2013 ensures a simple and powerful user experience for sellers,\u00a0<\/span><\/p>\n

Our fundamental principle for productivity is this, <\/span>Activities Drive Outcomes.<\/b> By focusing on activities we make sure that everyone is on the right track. The outcomes follow.<\/span><\/p>\n

To drive sellers to do the optimal task and make the most of their work day, we nudge them to follow predefined activity playbooks and eventually adopt these behaviors into their workflows. We influence the sellers actions via contextual nudges in the form of Reminders, Alerts, Announcements and Suggestions.<\/strong> Learn about how Vymo\u2019s Nudge Engine can help improve sales performance <\/span>here<\/span><\/a>.<\/span><\/p>\n

But we have something more in that field.\u00a0<\/span><\/p>\n

Introducing <\/span>ML-Based Nudges for Lead Engagement<\/b>!<\/span><\/p>\n

Our all new intelligent ML-Based Nudges leverage our Lead Scoring and Progression Models to determine when and how to engage with the lead. This information is delivered to the sales rep in the form of a mobile notification.<\/span><\/p>\n

Based on historical Lead progression data, The ML Model finds a pattern between lead progression and sales engagement. It finds the optimal steps in lead engagement that result in a conversion.<\/span><\/p>\n

Vymo recommends the optimal window to engage a lead and which product to pitch them.\u00a0<\/span><\/p>\n

If the recommendation is not followed within the prescribed time period, the Model can run again to suggest the next best action.\u00a0<\/span><\/p>\n

A lead conversion propensity score is generated each time to emphasize the degree to which the suggested sales activity would improve their chances of lead conversion.<\/span><\/p>\n

\"\"Idle Lead Nudges.\u00a0<\/b><\/p>\n

For many sales teams it is crucial to engage with the Lead as soon as possible. A lead that is left idle might quickly become cold and unresponsive.\u00a0<\/span><\/p>\n

Vymo tackles this problem with the Idle Lead Nudge framework. When leads are left unattended by reps beyond a <\/span>permissible <\/span>time period, the team managers are nudged to intervene and address any hurdles that the rep might be facing.\u00a0<\/span><\/p>\n

Clients can configure escalation matrices that specify the hierarchy of Vymo user profiles to notify incase of an idle lead. Consider the case where there is an important high ticket size lead that is left unattended. If the team manager is unable to intervene and address the bottleneck, Vymo can automatically nudge the Area manager, and then if required, the Divisional manager and so on.\u00a0<\/span><\/p>\n

By focusing on proactive lead engagement, your reps can enjoy improved conversion metrics and your customers get a satisfying experience.<\/span><\/p>\n

Vymo\u2019s Nudge Engine is available to customers of all our industry use-case solutions. With the experience we\u2019ve gained over multiple deployments across Banking and Insurance use cases, we\u2019ve perfected the Nudge framework to cater to the exact business workflows that our customers follow.\u00a0<\/span><\/p>\n

Learn more about Vymo Nudges by reaching out to us. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Financial Advisors are always on the move meeting clients and prospects. And when they\u2019re at their desk, they\u2019re busy with paperwork, sharing quotations, vetting documents and learning about new products. They hardly get the time to sit down at their computers and update their CRMs. How to make their lives easier? Here\u2019s the answer\u2026<\/p>\n","protected":false},"author":1,"featured_media":35814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[155],"class_list":["post-35779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-ml-based-nudges"],"_links":{"self":[{"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/posts\/35779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/comments?post=35779"}],"version-history":[{"count":3,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/posts\/35779\/revisions"}],"predecessor-version":[{"id":36372,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/posts\/35779\/revisions\/36372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/media\/35814"}],"wp:attachment":[{"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/media?parent=35779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/categories?post=35779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/tags?post=35779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}