{"id":36222,"date":"2023-04-20T05:52:48","date_gmt":"2023-04-20T05:52:48","guid":{"rendered":"https:\/\/vymo.com\/blog\/?p=36222"},"modified":"2025-08-11T11:55:58","modified_gmt":"2025-08-11T06:25:58","slug":"money-talks-financial-literacy-to-sales-success","status":"publish","type":"post","link":"https:\/\/vymo.com\/blog\/money-talks-financial-literacy-to-sales-success\/","title":{"rendered":"Money Talks: Financial Literacy to Sales Success"},"content":{"rendered":"
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[vc_row][vc_column][vc_column_text]Picture this, a salesperson walks into a meeting with a potential client. They start pitching their product or service, but the client’s eyes start to glaze over. The salesperson is confused. They’re using all the right buzzwords and industry terms, so why isn’t the client biting?\u00a0<\/span><\/p>\n

‘Cause, they don’t understand your finance jargon!<\/span><\/p>\n

That\u2019s right! According to a survey conducted by Standards and Poor, only \u2153th of the world\u2019s youth population can be considered as <\/span>\u201cFinancially Literate.\u201d<\/i><\/b><\/p>\n

As technology evolves rapidly and generations shift, understanding the financial acumen of customers has become more crucial than ever, especially for salespeople with new generations of customers like Gen Zs and Millennials.<\/span><\/p>\n

April is National Financial Capability Month. Originally designated as National Financial Literacy Month in 2004, this observance has evolved to <\/i><\/b>focus on financial literacy and ensure that Americans have access to unbiased and trustworthy financial education and understanding of financial services and products<\/i><\/b><\/p>\n

Who are the Gen Z and the Millenials?<\/b><\/p>\n

Gen Z and Millennials are the vanguards of the digital age, a dynamic and diverse group of individuals shaking up the status quo and blazing new trails into the future. They are the ones who grew up with technology as an integral part of their lives, who are fluent in the language of social media, and who have an unquenchable thirst for innovation and progress.<\/span><\/p>\n

Gen Z, born between the mid-1990s and mid-2000s, is the quintessential digital natives who have never known a world without smartphones, social media, and streaming services. They are pragmatic, entrepreneurial, and socially conscious, deeply committed to creating a better world for themselves and future generations.\u00a0<\/span><\/p>\n

Millennials, born between the early 1980s and mid-1990s, are the original disruptors who challenged traditional norms and values to pursue individuality and self-expression. They are tech-savvy, global-minded, and fiercely independent, with a deep passion for social justice and environmental sustainability.<\/span><\/p>\n

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With over <\/span>60%<\/span><\/a> of the market share captured, these two generations are vital to every business.<\/span> Their buying habits and preferences have a significant impact on the economy.\u00a0<\/span><\/p>\n

Let\u2019s understand how Gen Z and Millenials spend:<\/span><\/p>\n