{"id":36319,"date":"2023-05-25T09:48:57","date_gmt":"2023-05-25T09:48:57","guid":{"rendered":"https:\/\/vymo.com\/blog\/?p=36319"},"modified":"2023-12-09T10:55:16","modified_gmt":"2023-12-09T05:25:16","slug":"how-sales-teams-can-thrive-in-the-digital-era","status":"publish","type":"post","link":"https:\/\/vymo.com\/blog\/how-sales-teams-can-thrive-in-the-digital-era\/","title":{"rendered":"How Sales Teams Can Thrive in the Digital Era"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">With the increasing importance placed on AI, machine learning, and digitization, it\u2019s all the more important for the banking industry to re-examine its digital strategy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our interview with Pradeep Pant, <\/span><b>Executive Director, Rawstone Technology<\/b><span style=\"font-weight: 400;\">, and <\/span><b>ex-Chief Digital Officer at Taipei Fubon Bank <\/b><span style=\"font-weight: 400;\">focuses on the importance of digital innovation in the banking sector.<\/span><\/p>\n<p><b>On how banks are going digital<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There are two kinds of approaches banks are taking:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digitizing by heavily investing in technology.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Becoming digital by re-thinking all customer journeys.<\/span><\/li>\n<\/ul>\n<p><b>On the emergence of Banking as a Service (BaaS)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The BaaS sector is rapidly emerging and will continue to accelerate in the future as it helps both banks and fintechs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps fintechs in generating business scale and provides banks with an alternative route to reduce costs that come with digitization and technology.<\/span><\/p>\n<p><b>On the digital transformation challenges banks face<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Finding new talent and retraining current talent for digital transformation is the foremost challenge for banks in their digital journey. They need to include speed and innovation in their tech mindset.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Successful digital transformations can only occur when the banks also go through a cultural change in how they work. Sustaining digital transformation and unleashing its full impact needs fierce customer focus, distributed organizational structure, capabilities to use data analytics, and agile operating rhythms.<\/span><\/p>\n<p><b>On how sales teams can sell better in this new landscape<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Salespeople need to act more like customer coaches \u2014 giving information and specific insights about the market and also teaching customers to use the bank\u2019s digital tools and channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, in a digital organization, sales and marketing have to be closely connected, preferably in real-time<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the increasing importance placed on AI, machine learning, and digitization, it\u2019s all the more important for the banking industry to re-examine its digital strategy.  Our interview with Pradeep Pant, Executive Director, Rawstone Technology focuses on the importance of digital innovation in the banking sector&#8230;.<\/p>\n","protected":false},"author":10,"featured_media":36718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[70],"class_list":["post-36319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-productivity","tag-sales-productivity"],"_links":{"self":[{"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/posts\/36319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/comments?post=36319"}],"version-history":[{"count":4,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/posts\/36319\/revisions"}],"predecessor-version":[{"id":36357,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/posts\/36319\/revisions\/36357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/media\/36718"}],"wp:attachment":[{"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/media?parent=36319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/categories?post=36319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/tags?post=36319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}