{"id":5255,"date":"2021-09-27T06:29:42","date_gmt":"2021-09-27T06:29:42","guid":{"rendered":"https:\/\/getvymo.com\/us\/blog\/?p=5255"},"modified":"2023-05-18T09:11:47","modified_gmt":"2023-05-18T09:11:47","slug":"the-sme-dilemma-to-be-or-not-to-be","status":"publish","type":"post","link":"https:\/\/vymo.com\/blog\/the-sme-dilemma-to-be-or-not-to-be\/","title":{"rendered":"The SME Dilemma \u2013 to be or not to be"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>[vc_row][vc_column]<div id=\"ultimate-heading-529369f56529b722f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-529369f56529b722f uvc-8216 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-529369f56529b722f h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"font-weight:normal;\">How mobile-first RMs will bridge the gap between the traditional and the digital<\/h2><\/div><\/div><style>.ld_spacer_69f56529b7291{height:32px;}<\/style>\r\n<div class=\"ld-empty-space ld_spacer_69f56529b7291\"><\/div>[vc_column_text]<span style=\"font-weight: 400;\">Imagine for a moment you are a Relationship Manager in 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your typical workday begins at 9.00 am with you checking e-mails and voicemails and browsing through the WSJ, Economist, and Bloomberg for financial inspiration. It\u2019s a manic morning as you coerce your 11-year old daughter and 6-year old son to finish their breakfasts and get them ready for their Zoom classes.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An eternity later (or was it just fifteen minutes?) and after fortifying yourself with a tall order of coconut latte, you scroll through your calendar \u2013 you have 2 client meetings and 2 internal meetings lined up for the day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At 10.00 am you video-call your first client (A local auto repairs business that is facing a financial crunch due to the Covid-19 pandemic ) and decide on the right terms for a 10-year loan. The session includes discussing any issues, general feedback, and updates from your side. After the call, you initiate the paperwork for the loan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At 11.30 am you have a virtual huddle with the Product team on a new product that they are rolling out. You discuss the scope of the product and the target customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The afternoon is dedicated to onboarding a new client. The online workshop includes the new client\u2019s team. There are a lot of faces in the \u2018virtual room\u2019 and you go into the details of features, training, bespoke requirements, and a macro-level project plan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At 4.00 pm an unscheduled call takes up your time and your answer the client\u2019s queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">At 5.00 pm you wind down for the day after a meeting with the Compliance team.\u00a0\u00a0You review periodic targets and analyze the reasons if targets are not met.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today is pasta day and you get started on cooking dinner while you catch up on the kids\u2019 homework.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a far cry from 2019 when Relationship Managers were always on the road. \u2018Meet-and-greet\u2019 in 2021 happens virtually. Digital Transformation brings with it, its challenges.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, RMs are still caught up in the era of legacy applications and relationship management systems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this complex landscape,\u00a0<\/span><b>Commercial Banks have to equip their RMs with the right solutions as personal relationships migrate onto the digital platform.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Digital Relationship Manager\u2019s role in the future will extend beyond the traditional trifecta of Selling, Analyzing, and Advising:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; SMEs are now leaning towards their banks for\u00a0<\/span><b>personalized guidance<\/b><span style=\"font-weight: 400;\">\u00a0to reduce overheads, access funds, and maintain working capital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; SMEs are gearing for a\u00a0<\/span><b>fluid relationship with digital technology<\/b><span style=\"font-weight: 400;\">\u00a0as it embeds itself into the work-life fabric.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; SMEs more than ever need their banks to automate processes proactively\u00a0and built a digital space to get quick answers<\/span>[\/vc_column_text]<div id=\"ld_images_group_element_69f56529b73bc\" class=\"lqd-imggrp-single ld_images_group_element_69f56529b73bc\"   >\r\n\t\r\n\t<div class=\"lqd-imggrp-img-container\"    >\r\n\t\t\r\n\t\t\t\t\r\n\t\t\t\t<figure ><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"800\" src=\"data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; viewBox=&#039;0 0 1440 800&#039;%3E%3C\/svg%3E\" class=\"attachment-full size-full ld-lazyload\" alt=\"\" data-src=\"https:\/\/vymo.com\/blog\/wp-content\/uploads\/2021\/09\/Frame-134.jpg\" data-srcset=\"https:\/\/vymo.com\/blog\/wp-content\/uploads\/2021\/09\/Frame-134.jpg 1440w, https:\/\/vymo.com\/blog\/wp-content\/uploads\/2021\/09\/Frame-134-300x167.jpg 300w, https:\/\/vymo.com\/blog\/wp-content\/uploads\/2021\/09\/Frame-134-1024x569.jpg 1024w\" data-sizes=\"(max-width: 1440px) 100vw, 1440px\" data-aspect=\"1.8\" title=\"\"><\/figure>\t\t\t\t\t\t\t\t\r\n\t<\/div><!-- \/.lqd-imggrp-content -->\r\n<\/div><!-- \/.lqd-imggrp-single --><div id=\"ultimate-heading-259769f56529c53ba\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-259769f56529c53ba uvc-6405 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-259769f56529c53ba h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"font-weight:normal;margin-top:30px;margin-bottom:20px;\">The Mobile-First Digital Relationship Manager<\/h2><\/div><\/div>[vc_column_text]<span style=\"font-weight: 400;\">Commercial Banking is evolving rapidly and has gone virtual in the last 12 months. A recent survey of 15 changemakers in BFSI revealed that one of the foremost priorities was to empower sales teams with safe and secure remote engagement tools that are future-ready.\u00a0<\/span>[\/vc_column_text]<style>.ld_images_group_element_69f56529c5484 {margin-bottom:30px !important;  } .ld_images_group_element_69f56529c5484 {margin-bottom:30px !important;  } <\/style><div id=\"ld_images_group_element_69f56529c5484\" class=\"lqd-imggrp-single ld_images_group_element_69f56529c5484\"   >\r\n\t\r\n\t<div class=\"lqd-imggrp-img-container\"    >\r\n\t\t\r\n\t\t\t\t\r\n\t\t\t\t<figure ><img loading=\"lazy\" decoding=\"async\" width=\"1047\" height=\"760\" src=\"data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; viewBox=&#039;0 0 1047 760&#039;%3E%3C\/svg%3E\" class=\"attachment-full size-full ld-lazyload\" alt=\"\" data-src=\"https:\/\/vymo.com\/blog\/wp-content\/uploads\/2021\/09\/image1.png\" data-srcset=\"https:\/\/vymo.com\/blog\/wp-content\/uploads\/2021\/09\/image1.png 1047w, https:\/\/vymo.com\/blog\/wp-content\/uploads\/2021\/09\/image1-300x218.png 300w, https:\/\/vymo.com\/blog\/wp-content\/uploads\/2021\/09\/image1-1024x743.png 1024w\" data-sizes=\"(max-width: 1047px) 100vw, 1047px\" data-aspect=\"1.3776315789474\" title=\"\"><\/figure>\t\t\t\t\t\t\t\t\r\n\t<\/div><!-- \/.lqd-imggrp-content -->\r\n<\/div><!-- \/.lqd-imggrp-single -->[vc_column_text]<span style=\"font-weight: 400;\">A\u00a0<\/span><span style=\"font-weight: 400;\">Sales Enablement Platform\u00a0<\/span><span style=\"font-weight: 400;\">is the ideal personal assistant to\u00a0<\/span><b>the Future-ready Digital RM.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With an intelligent personal assistant, the sales team can:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Leverage a single platform for all their sales needs \u2013 from content to training to analytics &#8211; hence improving speed, accuracy, and consistency<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; have real-time access to what customers need, when they need it, across each phase of their journey\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Drive preemptive interventions and improve outcomes via performance data and insights<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Align sales and marketing goals that drive revenue through relevant performance metrics.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Reduce repetitive entry tasks through automation hence freeing up time for quality engagement with customers<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Built a central repository to promote consistency in messaging and for ready access during meetings<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Gain complete visibility of operations to ensure managers can coach their reps contextually<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, as SMEs the world over migrate to a digital environment, it is imperative to build a virtual bridge between small businesses and their RMs. Equipping RMs with the right insights and intelligence to drive the right information to the right clients can help accelerate the digital transition.\u00a0\u00a0<\/span><\/p>\n<p><b><i>Vymo is a mobile-first, sales acceleration platform<\/i><\/b><i><span style=\"font-weight: 400;\">\u00a0that collects rich contextual data of customer interactions automatically, learns from top performers, and then nudges the next best actions contextually to enable Relationship Managers to become trusted advisors of their SME customers.<\/span><\/i>[\/vc_column_text]<div id=\"ld_images_group_element_69f56529d2d7c\" class=\"lqd-imggrp-single ld_images_group_element_69f56529d2d7c\"   >\r\n\t\r\n\t<div class=\"lqd-imggrp-img-container\"    >\r\n\t\t\r\n\t\t\t\t\r\n\t\t\t\t<figure ><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"800\" src=\"data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; viewBox=&#039;0 0 1440 800&#039;%3E%3C\/svg%3E\" class=\"attachment-full size-full ld-lazyload\" alt=\"\" data-src=\"https:\/\/vymo.com\/blog\/wp-content\/uploads\/2021\/09\/Frame-137.jpg\" data-srcset=\"https:\/\/vymo.com\/blog\/wp-content\/uploads\/2021\/09\/Frame-137.jpg 1440w, https:\/\/vymo.com\/blog\/wp-content\/uploads\/2021\/09\/Frame-137-300x167.jpg 300w, https:\/\/vymo.com\/blog\/wp-content\/uploads\/2021\/09\/Frame-137-1024x569.jpg 1024w\" data-sizes=\"(max-width: 1440px) 100vw, 1440px\" data-aspect=\"1.8\" title=\"\"><\/figure>\t\t\t\t\t\t\t\t\r\n\t<\/div><!-- \/.lqd-imggrp-content -->\r\n<\/div><!-- \/.lqd-imggrp-single --><div id=\"ultimate-heading-85969f56529e06e7\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-85969f56529e06e7 uvc-6323 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-85969f56529e06e7 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"font-weight:normal;margin-bottom:20px;\">What\u2019s Next?<\/h2><\/div><\/div>[vc_column_text]<span style=\"font-weight: 400;\">Keeping in mind that WFH is now the new normal, Vymo has launched smart Mobile-first solutions for the deskless banker. These include:\u00a0\u00a0<\/span><\/p>\n<p><b>WFH Command Center Dashboard &#8211;\u00a0<\/b><span style=\"font-weight: 400;\">for managers and management to get real-time visibility into key metrics &#8211; key customer engagement metrics across channels, customer sentiment, and team barometer reports, user adoption reports, etc.\u00a0<\/span><\/p>\n<p><b>Zoom and Whatsapp Call Launchers<\/b><span style=\"font-weight: 400;\">\u00a0\u2013 Simple click-to-launch interface to route scheduled meetings and calls with leads, customers, and partners.\u00a0<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Imagine for a moment you are a Relationship Manager in 2021.\u00a0 Your typical workday begins at 9.00 am with you checking e-mails and voicemails and browsing through the WSJ, Economist, and Bloomberg for financial inspiration. It\u2019s a manic morning as you coerce your 11-year old daughter and 6-year old son to finish their breakfasts and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[48,49],"class_list":["post-5255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-digital-rm","tag-work-from-home"],"_links":{"self":[{"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/posts\/5255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/comments?post=5255"}],"version-history":[{"count":14,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/posts\/5255\/revisions"}],"predecessor-version":[{"id":36313,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/posts\/5255\/revisions\/36313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/media\/5280"}],"wp:attachment":[{"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/media?parent=5255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/categories?post=5255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vymo.com\/blog\/wp-json\/wp\/v2\/tags?post=5255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}