{"id":5425,"date":"2022-03-16T03:19:05","date_gmt":"2022-03-16T03:19:05","guid":{"rendered":"https:\/\/getvymo.com\/us\/blog\/?p=5425"},"modified":"2023-04-02T21:28:28","modified_gmt":"2023-04-02T21:28:28","slug":"turnaround-your-lead-allocation-process-with-vymo","status":"publish","type":"post","link":"https:\/\/vymo.com\/blog\/turnaround-your-lead-allocation-process-with-vymo\/","title":{"rendered":"Turnaround Your Lead Allocation Process With Vymo."},"content":{"rendered":"
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[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]The largest private sector bank came to Vymo with a challenge. We took it head-on.<\/span><\/p>\n

They had 600,000+ leads in their system, and only 180,000 were allocated to their agents. A mere 30% allocation using basic allocation guidelines; they wanted traction on the remaining 70%.\u00a0<\/span><\/p>\n

We weren’t surprised. For large distributed sales teams across the world, leads flow into their system from multiple sources round the clock. Managing these <\/span>leads effectively<\/b> is a crucial lever to maintaining and growing revenue. In the initial stage of lead management, the system needs to be able to store details about the lead. The next stage requires the sales teams to act on it.<\/span><\/p>\n

Building a prospect base is good for the business, but it comes with the difficulty of suitably allocating them to your agents. Manual allocation is almost always unfeasible. Random automated allocation can negatively impact your conversion rates.\u00a0<\/span><\/p>\n

What works is an <\/span>intelligent allocation system <\/b>that is tailored to specific requirements. A system that can map all relevant prospect and agent data points to find optimal matches.\u00a0<\/span><\/p>\n

Vymo Takes The Lead\u00a0<\/i><\/b><\/p>\n

After studying the bank and their requirements, Vymo collaborated with the sales team to modify their existing rules of lead allocation. We made these changes:\u00a0\u00a0<\/span><\/p>\n