The Success of 100,000 advisors for SBI Life

BNP Paribas Cardif India engaged Vymo in Dec 2015 to drive up Sales productivity. Sales at BNP Paribas Cardif India is largely driven through agency and bancassurance channels.

They have adopted a multidimensional model encompassing Bancassurance, Retail Agency, Institutional Alliance, and Corporate Solutions distribution channels. With a strong partnership and a network of 10,000 advisors, BNP Paribas Cardif had massive reach into up-country & rural locations. BNP Paribas Cardif is enabling salesforce transformation for their field teams through Vymo, their first cloud-based implementation.

What do we do?

Vymo is proud to be the technology partner in this journey. We’ve now rolled out an integrated Lead Management System so activities can directly be correlated to outcomes. The deployment is now stable enough to layer several of our proprietary algorithms. Vymo’s technology and infrastructure constantly evolved to handle the scale and complexity of SBI. Cloud setup made this possible without any downtime impact on a live deployment.

Impact with Vymo

In less than 1 year of adopting Vymo:
The Bancassurance and Agency teams are now planning 2X more activities than a year ago and completing over 90% of these.
BNP Paribas Cardif has seen a 15% increase in the revenue generated per rep. This means >106X RoI on Vymo.