OPTIMIZING ONBOARDING FOR SWIGGY:

India’s Largest Food Ordering and Delivery Platform

About Swiggy:

Founded in 2014, Swiggy has 5,000,000+ mobile application installations and has become a household name in the country. Partnering with over 25,000 restaurant owners, the platform operates across 13 cities in India.

DAs the business expanded, they saw an excess number of leads coming onto their ‘Partner with Us’ portal every month. Only a small segment of these leads was reached out to by the sales teams and the amount of potential business lost, continued to increase.

Solution

The delivery platform realized that there was a need for a lead management system along with automation of the merchant onboarding process.

The merchant onboarding process was converted to a self-serve model where merchant partners can easily sign up and get KYC approval within a much shorter time frame.

Impact with Vymo

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Increased acquisitions per sales manager

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Increased meetings per day per sales manager

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Reduced Onboarding time

Recently, we ran a survey with our merchant business community. An interesting trend we saw was that 58% of merchant leaders are prioritizing product innovation to emerge stronger post the crisis, as compared to 21% who voted for the business model and service delivery innovation.