Scaling Digital Microfinance Profitability at Speed:

The Journey with HDFC Bank

About HDFC:

The largest private Bank in India – HDFC’s Sustainable Livelihood Initiative is a business model empowering over 2 million under-banked and unbanked rural consumers in India, with a focus on women empowerment.

Involving a holistic approach from offering training and enhancing occupation skills to providing credit counseling, financial literacy and market linkages – HDFC SLI financially supports people, bringing them into the banking fold.

What do we do?

Vymo’s core solution was to cater to stabilizing acquisition costs and reducing the TAT not just with conversion, but conversation through daily activity checks. Sales officers faced challenges with identifying a critical mass of creditworthy customers in a village, leading to a lot of unproductive hours. Frontline sales agents needed the right digital tools and support to enable scaling productivity from the ground up.

From dedicated dashboards tracking every engagement parameter, sales agents gain visibility into their productivity metrics and can learn from the best performers in the team. Using Vymo, HDFC Bank SLI could unclog the choke-points in their customer acquisition process.

In 8 weeks we have got complete visibility into every individual’s productivity and capability – Manohara Raj, Exec – VP – HDFC SLI.

Impact with Vymo

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Increase in Daily Active Users (DAUs)
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Increase in Customer Sourcing
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Reduction in time to conversion (TAT)