In the last few years, sales engagement applications (SEA) have become the primary system of action for B2B sellers. The platform has proven to be a game changer because of its seller-centricity. But as the market matures, there is a lot more that organizations should expect from sales engagement platforms – beyond activity management, automation, and integration capabilities. In the 2024 Gartner Market Guide for Sales Engagement applications, Gartner recommends to:

1. “Identify core sales engagement and execution challenges. Prioritize a short list of vendors that can partner with your team in configuring key solution components to support specific sales processes and roles
2. Prevent unwanted implementation obstacles or compliance violations by identifying enterprise CRM data interoperability and governance requirements early in the evaluation process
3. Establish a cross-functional team to continuously optimize sales engagement. Empower the organization to develop a comprehensive sales content strategy, including the improvement or introduction of playbooks that enable the organization to maximize the technology.

The action cards configuration in the app uses industry-specific terminology. Its UX is mobile-first and nudges users to capture activity data immediately following sales activities. The product enables physical field meeting guidance based on a seller’s geographic proximity to relevant prospects. With future enhancements including specialized configurations within insurance and banking, sales forecasting focus, better sales performance management and an AI-powered copilot, Vymo is recognized among the best-fit options for B2B seller productivity.

Gartner, Market Guide for Sales Engagement Applications, 15 July 2024. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.