Choosing a CRM for the banking sector is a big decision. With the winds of digital transformation blowing harder than ever in 2025, banks and financial institutions need tools that help frontline teams do more than just tick boxes — they need platforms that actually drive relationships and revenue. Salesforce may have set the gold standard, but it isn’t the only path forward. 

Let’s take a closer look at ten standout alternatives, each bringing something fresh to the table for banking professionals.

1. Vymo

Vymo is a mobile-first sales engagement platform designed with deep expertise in banking sales and collections. It serves as a specialized vertical solution for the financial services industry.

If you are looking to transform your CRM from a simple data-entry tool into a trusted assistant for your team, Vymo is designed for you. By focusing on the end-user, it empowers your teams to build stronger customer relationships rather than just filling out reports. Currently, over 350,000 users at leading institutions like HDFC, ICICI, and Axis Bank rely on Vymo to boost their frontline productivity.

Features

You get a mobile-first design that comes with built-in integrations for your existing CRM, Bureau, and Account Aggregator systems. Vymo’s AI capabilities move beyond basic data tracking to suggest intelligent next-best actions for your teams.

Use Cases

This platform is ideal if you want to enable your sales and collections teams to have more meaningful customer conversations and optimize their daily operations. It helps you supercharge frontline productivity and turns data into actionable results.

Pricing

Vymo’s pricing starts at $50 per user, per month. As it operates on a subscription model for enterprise clients, you should contact the vendor directly for a custom quote based on your specific requirements.

2. Microsoft Dynamics 365

Microsoft Dynamics 365 is a flexible platform that combines CRM and ERP functionalities, offering powerful customization options.

If flexibility is a key requirement for your banking operations, Microsoft Dynamics 365 provides a robust solution. Though it may require some initial setup, its high degree of customization makes it an excellent choice if you manage large-scale operations.

Features

You can take advantage of deep integration with Microsoft Office and Teams, which ensures your teams can work seamlessly between calls, documents, and CRM updates. Its Copilot AI assists you by automating sales sequences and providing insights into customer behavior. 

The platform also offers advanced analytics to help your financial teams increase productivity.

Use Cases

The platform is well-suited for you if you run large-scale banking operations and need a highly customizable system. It is designed to help your financial teams become more productive by integrating with tools they already use.

Pricing

You can expect plans to start around $65 per user, per month for the Sales Professional license. More advanced tiers are available, and you should factor in potential implementation costs for large-scale deployments.

3. Zoho CRM

Zoho CRM is a user-friendly CRM platform known for its approachable interface, strong analytics, and robust automation features.

If you are looking for a system with an easy onboarding process, Zoho CRM offers a solution that unifies your sales, marketing, and customer support activities. This ensures you can deliver a consistent and high-quality customer experience across all touchpoints.

Features

You gain access to extensive customization for dashboards and reports, which allows your teams to track the specific metrics that matter most to their goals. The platform also provides a unified hub for sales, marketing, and customer support.

Use Cases

Zoho CRM is a great fit if you are a mid-sized banking or NBFC team that is in the process of scaling up. Its features are designed to support growing teams that need a single platform to manage their customer-facing activities.

Pricing

Zoho uses a modular, pay-as-you-grow model. Paid plans start at $14/user/month (Standard) and go up to $52/user/month (Ultimate). A key benefit is that you can start with a free plan for up to 3 users.

4. HubSpot CRM

HubSpot CRM is a platform known for its strength in inbound marketing, making it a valuable tool for building digital-first customer acquisition funnels.

If your focus is on attracting and engaging Millennial and Gen-Z customers through digital channels, HubSpot CRM can provide the tools you need. It is particularly helpful for banks and lenders aiming to build modern acquisition strategies.

Features

You can utilize powerful marketing automation tools to create sophisticated email nurturing campaigns, manage social media, and build landing pages. Its core strength lies in helping you manage and convert leads generated through digital marketing efforts.

Use Cases

HubSpot is ideal for your institution if you are focused on lead generation and digital customer acquisition. It is also a good choice if you have smaller teams or wish to experiment with new campaigns, as it offers a free tier.

Pricing

You can start with a free plan that includes basic CRM tools. Paid plans, which bundle more advanced features, start at $15 per seat, per month.

5. Freshsales (Freshworks)

Freshsales, part of the Freshworks suite, is a CRM platform that balances simplicity with a range of advanced features for omnichannel customer engagement.

If you need a solution for omnichannel engagement without significant IT overhead, Freshsales offers a great balance. It provides a 360-degree view of your customers by tracking interactions across email, phone, and chat, helping you stay connected.

Features

You get built-in phone and email capabilities that allow your relationship managers to communicate with clients directly from the CRM. This simplifies their daily workflow and helps improve response times, ultimately leading to a better customer experience.

Use Cases

This platform is well-suited for you if you operate in retail banking, wealth management, or as a credit union. Its features are designed to help you manage customer relationships effectively across multiple channels.

Pricing

Freshsales offers several tiers, including a free option. Paid plans begin at $9/user/month (Growth), with Pro at $39/user/month and Enterprise at $59/user/month.

6. Pega CRM

Pega CRM is an enterprise-level platform that excels in case management and AI-powered decision-making, with a strong focus on regulatory compliance.

When you operate in high-stakes areas like lending and collections, regulatory compliance is critical. Pega CRM is highly valued for its ability to manage complex processes while adhering to strict industry regulations.

Features

You can leverage a powerful rules engine that allows your bank to adapt quickly to changing regulations and business policies. Pega excels at automating complex, end-to-end business processes, such as loan origination and customer onboarding, ensuring both compliance and efficiency.

Use Cases

Pega is ideal for you if your institution handles processes where high stakes and intense scrutiny are the norms, such as in lending and collections. Its automation and decisioning capabilities are designed for enterprise-level needs.

Pricing

As an enterprise solution, you will need to contact Pega for a specific quote. However, you can expect starting prices to be around $90 per user, per month.

7. SAP Sales Cloud

SAP Sales Cloud is a robust CRM solution designed to handle complex workflows and large volumes of data, making it suitable for large financial institutions.

If you manage a lot of moving pieces, such as in a multinational bank or a large insurance company, SAP Sales Cloud gives you an edge. Its capacity for robust workflow automation and data processing helps you handle large portfolios or manage merging entities effectively.

Features

As part of the wider SAP ecosystem, the platform integrates seamlessly with other SAP products for finance and enterprise resource planning. This provides you with a unified data environment, which is particularly beneficial if you are seeking a single source of truth across your organization.

Use Cases

This platform is built for you if you are a large, complex organization, such as a multinational bank or a major insurer. It is designed to provide a unified data environment for organizations that need to manage extensive portfolios and complex operations.

Pricing

Pricing reflects its enterprise focus, starting at $134 per user, per month. You should also budget for the associated implementation costs, which can be significant.

8. Oracle NetSuite CRM

Oracle NetSuite CRM is a comprehensive front-office solution that provides end-to-end workflow coverage for financial institutions.

If your bank already uses Oracle for its core banking processes, NetSuite allows you to unify sales, service, and finance data seamlessly. This integration reduces the friction and back-and-forth between different systems, creating a more efficient workflow.

Features

You get comprehensive forecasting and pipeline management tools, which give your sales leaders clear visibility into performance. The platform also includes features for marketing automation and customer service management, making it a complete solution for your front-office needs.

Use Cases

NetSuite is a strong choice if you are looking to unify your sales, service, and finance data on a single platform. It is especially beneficial if your institution is already part of the Oracle ecosystem, as it ensures smooth integration.

Pricing

The cost for a full user starts at $129 per month. Be aware that NetSuite typically bundles this with a required base package, so you should contact them for a complete quote.

9. Zendesk Sell

 Zendesk Sell is a sales CRM that combines helpdesk and CRM tools, with a primary focus on enhancing customer service and loyalty.

If your main priority is delivering exceptional customer service, Zendesk Sell offers a unique synergy between sales and support. This combination allows your relationship managers to serve clients and resolve issues quickly, helping you earn loyalty in a competitive market.

Features

The platform is designed to be user-friendly, with a clean interface that helps your sales teams stay organized and focused. Its core advantage is its ability to unite sales and support teams on one platform, ensuring a smooth handoff between departments and a consistent customer experience.

Use Cases

Zendesk Sell is perfect for you if your bank is focused on customer service excellence. It helps you blend sales and support functions to create a seamless experience for your clients, which is key to building long-term loyalty.

Pricing

Zendesk Sell has several tiers, with the ‘Sell Team’ plan starting at $19/user/month. The ‘Growth’ plan is $55/user/month, and the ‘Pro’ plan is $115/user/month.

10. Creatio

Creatio is a CRM platform that stands out for its low-code customization capabilities, allowing for rapid process changes and automation.

If you need to adapt your CRM processes quickly without waiting months for IT rollouts, Creatio offers the flexibility you need. Its low-code approach is particularly valued by community and rural banks that require agility.

Features

You can combine CRM with business process management (BPM) to design and automate unique workflows for everything from lead nurturing to loan processing. This flexibility empowers you to create highly tailored solutions that fit your specific operational needs without requiring a large development team.

Use Cases

Creatio is an excellent choice for you if you are a community or rural bank that needs to make rapid adjustments to your processes. It allows you to build customized workflows that align perfectly with your bank’s unique way of operating.

Pricing

Pricing for Creatio’s no-code platform starts at $25 per user, per month. Since the platform is highly customizable, you will need to contact Creatio directly for a full quote based on your specific needs.

Bridging the Gap Between Data Collection and Frontline Execution

The stakes for your decision are clear. According to IDC forecasts, global banking IT spending will top $320B by the end of 2025, and a large portion of that budget will go toward digitizing workflows. A McKinsey report found that data-driven organizations are 19 times more likely to be profitable and six times more likely to retain customers. 

Your fellow banking leaders agree: a CRM is useless if your frontline can’t use it. As one CIO noted, collecting data without enabling action just creates “friction.” Traditional systems often fail you here, leading to poor adoption and unreliable insights. The shift is now toward mobile-first platforms that guide your teams with intelligent nudges, turning data into real-world results. This approach makes productivity effortless, helping you align your leadership’s goals with the daily needs of your teams.

Quick Comparison Table

To help you compare the options, here is a quick overview of what makes each solution stand out :

What to Look for in a Modern Banking CRM

When you switch CRMs, it’s about more than just ticking off features on a checklist. It’s about making daily work easier and more rewarding for everyone in your bank—from the tellers to your top executives. In a year when generative AI is becoming essential for the BFSI sector, the right CRM for you should drive outcomes, not just populate dashboards. When picking a new CRM in 2025, you should look for three things:

• Seamless integration with your existing tools.
• Ongoing user engagement, not just logins.
• Smart automation that gives time back to your teams.

With platforms like Vymo leading industry shifts, the message for you is clear: You should look for a CRM partner who understands your bank’s unique rhythm and helps your team move to a beat everyone can keep.

Ready to See What a Smarter CRM Can Do?

Tired of CRMs that create more work than they solve? It’s time to empower your frontline teams with a platform that works for them, not against them.

Vymo’s mobile-first sales engagement platform is trusted by over 350,000 users at leading financial institutions because it turns daily activities into intelligent outcomes. Stop chasing manual updates and start driving real performance.

Book a Demo Today and discover how you can transform your sales and collections productivity.