Digitizing your sales teams is a definite way of improving sales performance. Equipping your teams with the right tools can simplify their lives and save valuable time. 

Software tools have come a long way from the basic Lead Management System. For most sales teams burdened with outdated digital solutions, investing in a comprehensive sales engagement platform would be the right choice.

A Sales Engagement Platform enables your sales team to identify, execute, prioritize and improve engagements with prospects and customers.

Here are eight factors you should look for in a Sales Engagement Platform. 

Solution Readiness: Check whether the software brings robust and flexible design capabilities which need not be reinvented. 

👍A good sign would be if the company has successfully deployed its software previously for companies in your Industry.

Solution Design: Does the fundamental design of the solution address your requirements? This could be regarding how it empowers the end-user. 

👍Check whether the tool has a decent adoption score of> 70% and can impact different user roles with specific value propositions.

Configurability: The solution must configure to your specific business-needs relatively easily. You should be looking for a solution with a broad scope of configurability and a comprehensive out-of-the-box offering. 

👍A solutioning team with industry context would be helpful. Further, a Self Serve interface would come in handy by giving you control of how you want to set up the software and reducing the time taken to make changes.

Intelligence: Intelligence is another important factor when considering software. Sales engagement platforms capture all sorts of data. Making sense of this data and getting data-backed insights is the game changer when it comes to sales productivity. 

👍A good starting point would be if the solution can deploy ML Models that optimize for your business workflows. Check whether the platform can intelligently nudge users to take up specific tasks that influence their success metrics.

Product Roadmap: The product roadmap should be governed by the latest trends, regulatory interventions, and experience gathered from other deployments. See if their Product roadmap has elements that align with your vision for your sales teams. 

👍A good product roadmap should be able to assess and deliver relevant features to customers before they ask for them. 

Tech Support: Accessible and Proactive Support for your users becomes crucial in addressing technical hurdles. 

👍A good sign would be if the company can offer a dedicated Customer Success manager and a tech support team.

Enterprise Security: Security is an essential aspect when choosing software. By deploying software for your teams, you agree to share confidential data. How the users interact and use the software provides valuable information that can help you better manage your teams. 

👍Make sure that the company follows all the latest security protocols. Check whether they use Data Centres and Systems Architecture that comply with your Industry’s security protocols.

Deployment time: When choosing software, you also have to consider the time taken to deploy it for your teams. This includes everything from the scoping and solutioning phase to finally training your teams on the software.

👍Check whether the company has a good track record of timely deployments within your Industry. 

Buying Enterprise software can be a tiring and long process. But making sure that the software can meet your expectations on all fronts is crucial. 

We at Vymo have built a best-in-class sales engagement platform while ensuring we add value across all the above aspects. 

Get in touch with us to learn how we do it!