If you have a sales team, you surely must have a CRM as well. And you belong to the 75% of the companies that have adopted one. 

However, even after implementing the CRM in the best possible way, only 19% of businesses have reported a somewhat positive business impact. 

A CRM will help you integrate data, filter customers based on their status, and provide a 360º customer view. But it will not magically change the numbers on your conversion reports or improve seller effectiveness.

CRMs are not built to drive winning activities, and that’s why we need Sales Engagement Tools.

Sales Engagement comprises solutions that help identify, execute, prioritize, and improve engagements between sales teams and their customers/partners. Sales Engagement Platforms empower an enterprise to transition from experience and intuition-based selling to data-driven selling, merging their sales process, applications, data, and analytics into a single pane of glass.

According to Gartner, Sales Engagement is the next evolutionary step as more and more sales leaders choose sales engagement technologies to support their sales reps, agents, and account executives.

A Sales Engagement Platform (SEP) leverages AI and ML to empower sales teams with specific, prescriptive, actionable insights.

Some of the key benefits of sales engagement tools include:

• Automating repetitive tasks and providing a centralized platform for managing sales activities, which can improve efficiency and productivity.
• Providing better tracking and analysis of sales activities, which can help businesses identify trends and patterns and make data-driven decisions.
• Increasing visibility and control over the sales process, which can help managers monitor progress and identify areas for improvement.
• Improving the customer experience by providing personalized and timely interactions with prospects and customers.

In conclusion, while a CRM is useful for managing customer data, it does not help sales reps to actively engage with their customers in a personalized way that drives results. A Sales Engagement Platform provides sales teams with the tools they need to improve efficiency, productivity, and revenue. With the use of AI and ML, these platforms can help sales reps make data-driven decisions, streamline communication, and personalize interactions with prospects and customers. 

By adopting a Sales Engagement Platform, BFSI companies can stay ahead of the competition and drive more revenue through effective engagement with their customers

Download the Comprehensive Guide on Sales Engagement to unlock the secrets to sell more!