How Nudging Can Power Sales Performance

How Nudging Can Power Sales Performance

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“A nudge is an intervention that maintains freedom of choice but steers people in a particular direction. A nudge can get us to pay attention.” – Cass Sunstein, The New York Times best-selling author of ‘The World According to Star Wars and Nudge.’

What’s Vymo Nudge?

Vymo Nudge is built on the premise of Contextual Intelligence. Positive behavioral shifts by sales reps that deliver better sales metrics. Vymo Nudge understands your sales context and suggests the best course of action in the moment on whom, when and how to engage.

Vymo Nudge bumps the right insights to the right users at the right time.

A few ways that Vymo Nudge supports salespeople:

Reminders –  So that reps don’t miss any scheduled calls/meetings.

Alerts  – To ensure sales reps can pre-empt escalations and avoid missing deadlines. Also, sales managers are able to complete their planned tasks on time, track team progress, track business anomalies, and intervene at the right time to coach their teams to success.

Announcements – To ensure sales reps and managers don’t miss out on important updates.

Suggestions – Optimize their time well by surfacing relevant next-best actions at the right time.

Activities Drive Outcomes

Standard CRMs have <35% adoption! The onus on punching in sales activity data lies with sales reps. In most cases, this logging just doesn’t get done as reps are busy and don’t have the time or patience to fill out forms after every meeting. 

Vymo solves this problem by focusing product design on making it easy to log sales activity. This is done with the automatic call and meeting detection, and one-touch call sentiment and notes capture. Vymo’s mobile-first design and activity logging automation – among many other capabilities – ensures a simple and powerful user experience for sellers, with adoption rates (DAU) across geographies and industries at > 85%. This enables deep sales activity data capture.

It’s been over a decade since the book Nudge was published, and ‘nudging’ became an oft-quoted term by behavioral experts, marketers, and psychologists.The power of a nudge is immense when organizations use it for their salesforce.The best part about Vymo Nudge is that it is personalized, contextual and intelligent. Personalization makes a connection like no other.

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